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Unit Economics Report

Deep-dive into your unit economics: CAC by channel, LTV by cohort, payback period, and LTV:CAC ratio.

monthlyinvestorfinance

★★★★★ 1,654 founders use this template.

What this report includes

CAC by ChannelLTV by CohortPayback PeriodLTV:CAC RatioBlended CAC TrendBenchmark Comparison

Data sources needed

Stripe

Revenue, subscriptions, MRR, and churn.

Read-only

Google Ads

Search, display, and shopping campaign metrics.

Read-only

Meta Ads

Facebook and Instagram ad performance.

Read-only

How it works

  1. 1. Create a free Donum account and choose this template.
  2. 2. Connect your data sources (takes ~2 minutes, read-only).
  3. 3. Donum pulls the metrics for each section and writes the narrative.
  4. 4. Reports are delivered as PDFs to your recipients on schedule.

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