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Templates · ecommerce

E-Commerce Report

Complete e-commerce report: GMV, orders, AOV, new vs returning customers, conversion rate, and top products.

monthlyecommerce

★★★★★ 5,671 founders use this template.

What this report includes

GMVOrder VolumeAOVConversion RateNew vs ReturningTop ProductsRevenue by Channel

Data sources needed

Shopify

Orders, revenue, customers, and inventory.

Read-only

Google Analytics 4

Website traffic, events, and conversion data.

Read-only

How it works

  1. 1. Create a free Donum account and choose this template.
  2. 2. Connect your data sources (takes ~2 minutes, read-only).
  3. 3. Donum pulls the metrics for each section and writes the narrative.
  4. 4. Reports are delivered as PDFs to your recipients on schedule.

Similar templates

Shopify Store Report

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